How To Make Your Station (Jingle Bell) Rock This Wonderful Christmastime!
Premium | There are many Christmas songs, sometimes in many different versions. Which ones truly fit your ratings tactic and brand strategy?
Read Moreby Thomas Giger | Dec 15, 2019 | Music | 0 |
Premium | There are many Christmas songs, sometimes in many different versions. Which ones truly fit your ratings tactic and brand strategy?
Read Moreby Thomas Giger | Nov 15, 2019 | Music | 0 |
Premium | You can program Classic Hits (or similar music formats) using classic category setups based on music library decades — or do this, and distinguish yourself.
Read Moreby Thomas Giger | Oct 15, 2019 | Music | 0 |
Premium | Spinning lots of Gold? This music scheduling approach for your Classic Hits station (or similar music format) could increase your success.
Read Moreby Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Aug 15, 2019 | Music | 0 |
Premium | How to let your target audience tune in more often and listen longer? Give them a good sense of what your station stands for (music wise).
Read Moreby Thomas Giger | Jul 15, 2019 | Music | 0 |
Premium | Why not only music genre, but also artist gender and tempo flow are important factors in music scheduling, and how all of these could work together even better.
Read Moreby Thomas Giger | Apr 15, 2019 | Music | 0 |
Premium | A great flow in music scheduling captures the feeling of every daypart. How to offer a better listener experience by creating a mood-based tempo cycle?
Read Moreby Thomas Giger | Jan 15, 2019 | Music | 0 |
When you’re mapping your market with a format study, hoping to find a competitive gap, considering these principles may help you succeed.
Read Moreby Thomas Giger | Nov 15, 2018 | Music | 2 |
How many songs per category create perfect song rotations? The mind-boggling formulas behind ratings-increasing turnovers (with category rotation visuals).
Read Moreby Thomas Giger | Sep 26, 2017 | Music | 2 |
Premium Free | A music director in a developed market needed a category setup for his music format, taking his Adult Top 40 against a leading Hot AC and a tight CHR.
Read Moreby Thomas Giger | Aug 29, 2017 | Programming | 1 |
Premium | How to make your content-intensive top of the hour (and bottom of the hour) as attractive for your radio audience as possible?
Read Moreby Thomas Giger | Aug 15, 2017 | Programming | 0 |
Premium | Where to program your news, weather & traffic, as well as music & content teases and promo & commercial breaks — and in which order?
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