There are many Christmas songs, sometimes in many different versions. Which ones truly fit your ratings tactic and brand strategy?

In an earlier article, we’ve shared holiday scheduling tips and Christmas format clocks, but how to play the right songs for your demographic? We’ll feature a complete Top 40 chart for a ‘Christmas station’ to play, which could also be the musical ornament of your playlist tree. And if you’re not flipping to ‘100% seasonal’, or hardly play any Christmas hits, you’ll see how you can still reflect the holiday spirit with your unique Xmas profile.

This article will give you ideas & insights on:

  • how to focus your playlist on your format core
  • how to build your strategy on a macro & micro level
  • how to position your brand with(out) Christmas music
  • how to increase your tune-ins by 'contexting' your songs
  • how to boost your TSL by re-grouping your music
  • how to up your ratings and maintain your brand
  • and much more, like a Christmas Top 40

 

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