Premium | How to let your target audience tune in more often and listen longer? Give them a good sense of what your station stands for (music wise).
This ‘Format X-Ray’ of an AC station might give you ideas to optimise your music. Thoughtful category setups and smart format designs can greatly improve your logs and further enhance your flow to then increase your tune-in occasions and expand your Time Spent Listening. So, let’s have a look at rotations & clocks!
This article will give you ideas & insights on:
- how to track your competition’s music format and category exposure
- how to analyse your competition's song rotations without monitoring services
- how to benefit from CHR and Hot AC stations if you're programming an AC format
- how to create a memorable music format (and therefore a clear music image)
- how to build a solid basic format clock for your station's music scheduling
- how to shuffle your song placement while maintaining your format flow
- and much more (over 1.800 words)
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