Music Scheduling & Tight Playlists: How To Leverage ‘Less = More’

Posted by Thomas Giger | Feb 15, 2020 | Music | 0 |

Premium | Playing less songs allows playing bigger hits, but how to use your focused library of best-testing titles even more effectively?

Music Scheduling & Commercial Breaks (Beyond Bow Tie & Hourglass)

Posted by Thomas Giger | Jan 15, 2020 | Music | 0 |

Premium | Whether your ratings are based on meters or recall, you can use music scheduling and radio programming strategies to maintain audience levels around your stop sets.

How To Make Your Station (Jingle Bell) Rock This Wonderful Christmastime!

Posted by Thomas Giger | Dec 15, 2019 | Music | 0 |

Premium | There are many Christmas songs, sometimes in many different versions. Which ones truly fit your ratings tactic and brand strategy?

Make Your Gold Format Shine, And Your Station Ratings Pop! (2)

Posted by Thomas Giger | Nov 15, 2019 | Music | 0 |

Premium | You can program Classic Hits (or similar music formats) using classic category setups based on music library decades — or do this, and distinguish yourself.

Make Your Gold Format Shine, And Your Station Ratings Pop! (1)

Posted by Thomas Giger | Oct 15, 2019 | Music | 0 |

Premium | Spinning lots of Gold? This music scheduling approach for your Classic Hits station (or similar music format) could increase your success.

10 Ways To Choose, Program & Image New Music

Posted by Thomas Giger | Sep 15, 2019 | Music | 0 |

Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.

Format X-Ray 2c: AC Music Scheduling Analysis

Posted by Thomas Giger | Aug 15, 2019 | Music | 0 |

Premium | How to let your target audience tune in more often and listen longer? Give them a good sense of what your station stands for (music wise).

Format X-Ray 2b: AC Music Scheduling Analysis

Posted by Thomas Giger | Jul 15, 2019 | Music | 0 |

Premium | Why not only music genre, but also artist gender and tempo flow are important factors in music scheduling, and how all of these could work together even better.

5 Music Scheduling Concepts 4 Radio Brand Positioning

Posted by Thomas Giger | Jun 15, 2019 | Music | 0 |

Premium | Does your music format reflect your brand USP, and position your station against your competition? Music scheduling fundaments for station image building.

Does your music format pass the 10-minute test?

Posted by Thomas Giger | May 15, 2019 | Music | 0 |

Premium | As radio audiences listen in fragments, we as programmers rethink our strategy as the classic ’20-minute rule’ may need an update.

The Ebb & Flow of Music Scheduling: Structure Tempo To Increase TSL

Posted by Thomas Giger | Apr 15, 2019 | Music | 0 |

Premium | A great flow in music scheduling captures the feeling of every daypart. How to offer a better listener experience by creating a mood-based tempo cycle?

Adverti$ing 2.0: How Radio Keeps Thriving While Digital Is Driving (2)

Posted by Thomas Giger | Mar 15, 2019 | Future | 0 |

Premium | The future of radio revenue could be outside radio advertising, offering sponsors & clients a complete media package (and a full production service).

Adverti$ing 2.0: How Radio Keeps Thriving While Digital Is Driving (1)

Posted by Thomas Giger | Feb 15, 2019 | Future | 0 |

Premium | ‘Young people prefer digital media and abandon terrestrial radio’, some media buyers think. How to change their perception — and get their business?

Music Research: Format Studies For Music Clusters Explained (1)

Posted by Thomas Giger | Jan 15, 2019 | Music | 0 |

When you’re mapping your market with a format study, hoping to find a competitive gap, considering these principles may help you succeed.

Showprep Secrets For Super Structured Content Creation [Download]

Posted by Thomas Giger | Dec 15, 2018 | Production | 0 |

Premium | Ideas & inspiration to ‘step up your prep’ with a better workflow for content production. Including show prep templates to download & enjoy!

Music Scheduling Q&A #2 – How To Build Your Song Categories? (2)

Posted by Thomas Giger | Nov 15, 2018 | Music | 2 |

How many songs per category create perfect song rotations? The mind-boggling formulas behind ratings-increasing turnovers (with category rotation visuals).

Author: Thomas Giger