How To Rule The Ratings As A Radio Personality (4)
Successful radio personalities and personality shows are combining creative consistency with constant creativity. But how to achieve this balance?
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Author: Thomas Giger
How To Make Your Top 40 Station A Massive Hit (4)
Current hits are their first reason to tune in, but listeners of your CHR station probably want more than a repetitive Top 40 format.
Read MoreHow To Rule The Ratings As A Radio Personality (3)
Trusting yourself and showing discipline helps you make the radio personality hall of fame. But how to get outside your comfort zone, and do the right things long enough?
Read MoreHow To Make Your Top 40 Station A Massive Hit (3)
While you’re setting music scheduling rules like genre & artist separation for good reason, sometimes you can loosen up or break those rules for good reason.
Read MoreHow To Rule The Ratings As A Radio Personality (2)
How to become a radio personality instead of a radio presenter? Be who you are, but first: know who you are. Here are some ways to find out and fine-tune your profile.
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How To Make Your Top 40 Station A Massive Hit (2)
Which songs you play in which rotation is not the only thing that matters. In which order you’ll play your songs is just as important, as scheduling combines science & art.
Read MoreHow To Rule The Ratings As A Radio Personality (1)
Successful radio personalities are open on air and open for feedback, but also self-confident and resilient when necessary by ultimately listening to themselves.
Read MoreHow To Make Your Top 40 Station A Massive Hit (1)
Rolling format clocks for less predictive positions and maintaining genre balance for more satisfied audiences matters in scheduling music for Top 40 radio stations.
Read MoreRadio Promotions: 15 Fab Formulas To Copy / Paste & Edit
From hidden treasures to poisonous rattlesnakes, these are classic radio promotion ideas from USA Top 40 radio history that you can (partly) recycle today!
Read MoreAuditorium Music Test Analysis Is Not ‘One Size Fits All’
While there are ground rules, implementing your auditorium music test results still relies on your radio experience, and depends on your programming strategy.
Read MoreHow To Schedule Radio Personalities & Shows
Your station may have the best radio personalities & shows, strategically positioning them in your schedule is almost as important. 9 best practices for on-air talent line-ups.
Read MoreWhy Radio Needs To Think & Act Big NOW
To make its static content ‘alive & kicking’ for the Millennial generation, radio should invest in online & mobile now, and team up on a worldwide scale.
Read MoreHow To Weigh 600 Songs On A 6-Point Scale
A positive atmosphere during your Auditorium Music Test (AMT) is just as relevant for a good result as reliable data, radio researcher Stephen Ryan writes.
Read More6 Keys To Ratings-Driving Format Clocks
How to make format clocks for music stations to increase listener loyalty and push audience figures? Some best practices of radio programming you could use.
Read MoreStation Imaging: How To Use Talk-Over Beds & Drones
Including beds and drones in your station imaging and jingle package makes your jock talks and presenter links sound even more powerful. Here’s how you can do it.
Read MoreHow To Make Your Auditorium Music Test Count
Radio researcher Stephen Ryan shares best practices for a popular music research tool of program directors and music schedulers: auditorium music testing.
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