Music Research: Format Studies For Music Clusters Explained (1)
When you’re mapping your market with a format study, hoping to find a competitive gap, considering these principles may help you succeed.
Read Moreby Thomas Giger | Jan 15, 2019 | Music | 0 |
When you’re mapping your market with a format study, hoping to find a competitive gap, considering these principles may help you succeed.
Read Moreby Thomas Giger | May 1, 2018 | Music | 1 |
Burn could be (mainly) caused by your Disloyal Cume — not your P1 audience. It’s worth including cross tab checks in your callout research analysis.
Read Moreby Thomas Giger | Oct 17, 2017 | Future | 0 |
How can broadcast radio benefit from podcasting popularity — reaching more listeners by targeting ‘pod people’? Universal insights from an American study.
Read Moreby Thomas Giger | Jun 28, 2017 | Programming | 1 |
How to build a new station in a competitive radio market? This case study of Australia’s smoothfm is teaching good lessons for every launch team.
Read Moreby Thomas Giger | May 2, 2017 | Future | 0 |
BBC Radio 1 audience researchers are not only finding out what millennial radio listeners desire, but also on which device and at which time they want it delivered.
Read Moreby Thomas Giger | Apr 18, 2017 | Future | 3 |
Millennials don’t see radio as ‘radio’, they see it as (just one source of) audio. So is there a future for radio stations targeting young listeners?
Read Moreby Thomas Giger | Mar 28, 2017 | Programming | 0 |
Premium | Even if listener focus groups can tell you a lot about your positives & negatives, you always want to follow your own instinct as a radio professional.
Read Moreby Thomas Giger | Mar 21, 2017 | Personality | 2 |
The founder & CEO of Emmis Communications is convinced that the future of radio depends on finding a way to people’s smartphones and connected cars.
Read Moreby Thomas Giger | Feb 14, 2017 | Music | 0 |
Premium Free | Callout research tells you how your target audience feels about your individual songs, but also about (dynamics between) your music clusters.
Read Moreby Thomas Giger | Dec 6, 2016 | Music | 0 |
If you run a music station, your music fans are driving your ratings, so your callout research should be focused on your P1 nucleus (and that of your main competitor).
Read Moreby Thomas Giger | Jul 11, 2016 | Programming | 2 |
Being disciplined and demanding is an essential trait of successful program directors, radio & research veteran Dan Cowen says.
Read Moreby Thomas Giger | Jun 15, 2016 | Programming | 0 |
Radio music & content research shows that great on-air personalities and hit music producers have one thing in common – they never keep their audience waiting for long.
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