Whether your ratings are based on meters or recall, you can use music scheduling and radio programming strategies to maintain audience levels around your stop sets.
A few times an hour, those dreaded spots come on :-). That's a bummer, especially if your report card is based on PPM, and somewhat if it's based on diary (or CATI) measurement. You probably already practice strategic teasing of content that's coming up (at some point) after the ad break, but what about strategic scheduling of music as additional way to achieve the highest possible audience in every quarter-hour; even one that's filled with many advertisements?
This article will give you ideas & insights on:
- how to increase your AQH and ignite your TSL
- how to leverage your music to support your strategy
- how to design your format to please your listenership
- how to place your breaks to protect your quarter-hours
- how to boost your credits from your PPM carriers
- how to grow your scores from your diary panel
- and much more
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