Premium | Why not only music genre, but also artist gender and tempo flow are important factors in music scheduling, and how all of these could work together even better.
Every experienced music director knows it. A great music log (and a successful music station) not just depends on which songs you play; it also matters in which order you play them! The right variety of genre, gender and tempo will help you to create music sweeps that will keep people tuned in. Here are a couple of thoughts, based on analysing a German major-market AC station’s music log (11am - 2pm slot).
This article will give you ideas & insights on:
- how to serve every part of your target demo
- how to create good ratios between music core clusters
- how to compensate temporary imbalance in your music categories
- how to achieve more diversity though artist gender placement
- how to create more variety through music genre exposure
- how to get more balance through song tempo flow
- and much more (over 2.100 words)
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