Tag: Tutzinger Radiotage

Radio’s Credibility And Relevance At Stake?

by Thomas Giger | Oct 19, 2011 | Personality | 0 |

Radio is closer to people than any other medium, but should be honest towards listeners. FAIR RADIO is a German initiative to preserve radio’s integrity and credibility.

‘Good Small Talkers Are Good Radio Presenters’

by Thomas Giger | Oct 17, 2011 | Personality | 12 |

Radio needs creative and natural storytellers, says German radio journalist, reporter and presenter Sandra Müller. “This stupid format radio has just wiped out everything.”

Audio Slideshows: Long Tail Radio

by Thomas Giger | Oct 14, 2011 | Future | 1 |

Radio features are broadcast and gone forever. Not anymore! Audio slideshows make radio content sexy for your online listeners and drive long tail search engine traffic as well.

Sound Design: ‘Do Not Disturb Please’

by Thomas Giger | Oct 8, 2011 | Production | 2 |

There is a trend in the German radio scene to minimize or completely avoid sound design to be listener friendly in an over-advertised world. What’s the effect on a radio brand?