How To Make Young People Listen To Radio (Longer)
Young people still listen to radio, but they spend less time on it. Ideas on how to engage the Smartphone Generation and keep radio relevant for a young audience.
Read MoreTag: Storytelling
Programming To Masses, Marketing To Meters
“Default a little more on the art side, but never loose sight of the science” might be very good advice for radio programming in PPM radio markets and beyond.
Read More10 Ways To Increase Your Listener’s Attention Span & TSL
Keep your radio listeners (mentally) tuned in longer than they would usually do, using 10 ways to increase their attention span and Time Spent Listening.
Read MoreValerie Geller: ‘It Takes Courage To Be Creative’
Creative storytelling = powerful radio, but that’s only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.
Read MoreANTENNE BAYERN: 30% More Listeners Through Storytelling
Feelings and emotions, not facts and thoughts, create epic radio content. How Germany’s #1 radio brand achieved a huge radio ratings growth through storytelling.
Read MoreArno Müller: ‘The Morning Crew Is a Living Environment’
How to become (and stay) a popular morning personality and successful program director for 3 decades? We can learn it from 104.6 RTL Berlin’s Arno Müller.
Read MoreRadio’s Future: Familiar Brands & Shared Emotion
Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio’s future in this (social) media world.
Read More8 Ways To Produce Better Radio News Bulletins
How to produce better radio news bulletins, so listeners stay tuned during this interruption of your station format? It turns out that your program flow is key.
Read MoreSuccessful Morning Shows Are Like Real-Life Soaps
Successful morning shows are like real-life soaps on the radio, with a role for radio personalities and listeners who tell authentic stories that engage the audience.
Read MoreStation Imaging: ‘Get Known For The Right Thing’
What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.
Read MoreEffective Radio Spots Trigger Silent Feedback
The best radio commercials and promo spots emotionally trigger the audience to mentally respond. Tips for copywriting and producing effective radio ads & trails.
Read MorePersonality Radio: Storytelling Secrets
Personality radio is based on relatable people who share authentic stories in interesting and entertaining ways. But where to find talents, and how to coach and direct them?
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