10 Ways To Choose, Program & Image New Music
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read Moreby Thomas Giger | Aug 22, 2017 | Programming | 0 |
How to build a radio brand with audience loyalty on the long term? A study case from Australia with radio programming lessons for male-oriented stations.
Read Moreby Thomas Giger | Jul 11, 2017 | Programming | 0 |
In the second part of this case study, we see how Australia’s smoothfm managed to serve advertisers better while pleasing listeners more.
Read Moreby Thomas Giger | Jun 28, 2017 | Programming | 1 |
How to build a new station in a competitive radio market? This case study of Australia’s smoothfm is teaching good lessons for every launch team.
Read Moreby Thomas Giger | Jan 24, 2017 | Production | 0 |
Great production starts with colourful copywriting that activates senses and stimulates imagination, we’ve learned from Z100’s former Creative Services Director, Dave Foxx.
Read Moreby Thomas Giger | May 26, 2015 | Programming | 1 |
Being 100% aware of why your station achieved its ratings position is just as important as getting there, program director Peter Yiamarelos says in an interview with us.
Read Moreby Thomas Giger | Apr 3, 2015 | Music | 0 |
Online streaming services can learn a lot from broadcast radio stations in terms of programming, music content strategist Chris Price says in an interview with us.
Read Moreby Thomas Giger | Jan 31, 2015 | Future | 1 |
As young people are always ‘on’ through cell phones and social media, radio should be always there on mobile screens and smartphone apps, Fred Jacobs says.
Read Moreby Thomas Giger | Jul 29, 2014 | Programming | 2 |
Morning shows are beginning (and not ending) the radio day. Inspiration for radio programming & promotions for successful daytime, drivetime and evening shows.
Read Moreby Thomas Giger | Jul 18, 2014 | Programming | 0 |
They get people talking about your brand, and create tune-in occasions for your ratings. 10 innovative radio promotions – from cash drops to electric chairs.
Read Moreby Thomas Giger | Jun 8, 2014 | Music | 0 |
Consistent sound coding helps you to define a clear music image, says music scheduling and programming consultant Robert Johansson in this expert interview.
Read Moreby Thomas Giger | Jun 1, 2014 | Personality | 23 |
To (coach someone to) become a successful radio personality, spend most of your time on these 7 things that have a positive impact on your radio career.
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