“The Unique Selling Point Of Radio Is The People”
Radio personalities versus radio programmers & radio consultants: in Facebook language, their relationship is ‘complicated’. How can they reinforce each other?
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Tag: Lokalrundfunktage
“There Are People Whose Voice And Personality Can Fill A Room”
Compelling stories from entertaining personalities attract radio listeners, but how do we push today’s new talents from online and on-stage towards on-air?
Read MoreRadio Programming: ‘Hit The Gas In The Afternoon As Well’
Morning shows are beginning (and not ending) the radio day. Inspiration for radio programming & promotions for successful daytime, drivetime and evening shows.
Read MoreMorning Show: Innovate Or Reinvent?
What is more important for a successful morning show in terms of programming benchmarks and major promotions? Creative innovation or logical reinvention?
Read MoreMorning Show Strategies For Every Radio Market
Morning show strategies are easier to implement if you’re a in a major radio market. But even modest stations in smaller markets can succeed, by being flexible and creative.
Read MoreRadio Promotions: Priceless Creativity Does Pay Off
Radio promotions can boost your brand awareness, weekly reach and market share. Don’t have unlimited budgets for major promotions? No problem. Be creative!
Read MoreThe Future Of Radio: Become A Trusted Guide In Sound
The future of radio: become a trusted guide within a sound-polluted world. The challenge for radio: cure people’s sound allergies and make audiences listen again. How to do it?
Read MorePowerful Radio Brand Sound Secrets Unveiled
Radio’s main ingredients are music, sounds and voices. How should we use them to create effective imaging, branding and promotion through audiovisual productions?
Read More‘FM Radio Is Dead, Social Media First’
The end of radio as we know it, is near. To survive, radio production, advertising and distribution should focus on personality, relevance, and geo-targeting.
Read MoreFacebook & Twitter For Radio Audience Interaction
Radio and social media – everyone sees the importance, everyone still has questions. Some ideas from Germany for radio stations involving their friends & followers.
Read MoreRadio Promotions: The Naked Truth
Naked weddings, naked sleddings… what’s next? Because naked seems equal to ‘make it’ publicity-wise. But what’s the long term image effect of buzz creating radio stunts?
Read More‘Radio Future Is Multi Platform’
Digital radio means great opportunities for brand extension on multiple platforms. If it’s done consistently and according to the target demo’s listening habits.
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