UK Radio Consultant John Simons: Relate To Your Listener
Having fun with your team creates fun on the air. But personality radio should always be centered around the audience, says radio consultant John Simons.
Read MoreTag: GMG Radio
Global’s Stephen Miron: ‘Radio Sits On Any Platform’
Commercial radio in the UK is fighting for a small piece of the advertising pie. But is putting up national brands against the BBC the answer, or does it just kill local radio?
Read MoreStation Imaging: ‘Get Known For The Right Thing’
What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.
Read MoreChristmas Music Scheduling: Keep Format Proposition
Starting to play Christmas music weeks before the holidays can work for a radio format – if it’s introduced gradually, includes variety, and enhances strategy.
Read MoreJingles & Imaging: Radio Station Artist Signatures
Although listeners consume radio subconsciously, jingles seem to be noticed on-air. But do radio stations in a given market sound distinctive enough today?
Read MoreMusic Scheduling: Rational Science Or Gut Feeling?
Music scheduling without audience research and tight playlisting: can this work? Seems like it does, for BBC Radio 2. A search for the perfect balance between science and art.
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