Veteran PD Sam Zniber: ‘Make People Feel Something’
Which radio programming strategies work anywhere? An interview with veteran music radio PD Sam Zniber, who’s programmed and consulted music stations on 5 continents.
Read MoreTag: Dennis Clark
Commercial Breaks: Keep Audience, But Swap Listeners?
A recent study shows that during commercial breaks, radio delivers on average 93% of its lead-in audience. But how many of these people are the original listeners?
Read MoreHow To Program Radio Commercial Breaks Strategically
Commercial breaks: where should we program them, how many minutes of spots can we include, and is it better to schedule many short breaks, or just a few long stopsets?
Read MoreDennis Clark: ‘Jingles Are Part Of The Radio Brand’
Jingles in between songs are not a tune-out, says radio strategist Dennis Clark. If well produced, radio station imaging enhances on-air branding and listening experience.
Read MoreMorning Show Success Depends On Radio Talent
In a world of audience research and programming tactics, radio talent still is the key success factor for morning shows, according to talent developer Dennis Clark.
Read MorePPM: Radio Programming For Heavy Listeners
Portable People Meter has changed radio programming. Creating a base station for heavy listeners is what it’s all about now, says American radio strategist Dennis Clark.
Read MoreElvis Duran: ‘Radio Feels Like Sitting In An Electric Chair’
Although Elvis Duran feels like sitting in an “electric chair” every morning, his heart for radio will never stop. “I will die while giving the time on a radio station.”
Read MoreElvis Duran About Personality Radio: ‘Let It All Out’
Personality radio isn’t about being funny, it’s about being real. Elvis Duran, host of America’s biggest morning show, explains how he does it. “You have to have the guts to try.”
Read MoreRadio’s Credibility And Relevance At Stake?
Radio is closer to people than any other medium, but should be honest towards listeners. FAIR RADIO is a German initiative to preserve radio’s integrity and credibility.
Read More
Become Premium Member
Advertisement
Advertisement
Add Your Comment