Music Scheduling: Research, Analysis, Strategies & Tactics
Music scheduling strategies & tactics should be based on regular market research & analysis, radio music programming consultant Robert Johansson advises.
Read MoreTag: Clear Channel
10 Ingredients Of ‘Win-Win-Win-Win’ Radio Promotions
Radio promotions are a great programming (and sales) strategy. These 10 criteria may increase the success of your next big idea on both the short and long term.
Read MoreVeteran PD Sam Zniber: ‘Make People Feel Something’
Which radio programming strategies work anywhere? An interview with veteran music radio PD Sam Zniber, who’s programmed and consulted music stations on 5 continents.
Read MoreJACK fm’s Ian Walker: ‘I’m Not Interested In Safe Radio’
Successful radio stations keep evolving their formats. The recent brand extension of JACK fm with a young sister called JACK fm 2 is a useful case study.
Read MoreThe PD’s Dilemma: Short-Term Ratings Or Long-Term Brand?
Celebrating short-term ratings success and securing long-term brand stability is tough. The best program directors juggle them both, by finding the right balance.
Read MoreNew Wings For Sky Radio: Modern AC Format Upgrade
From a struggling AC to a fresh Top 3 – Sky Radio 101 FM reaches for the stars again by successfully using Modern AC format radio programming tactics.
Read MoreLocal Radio’s Future: Automation & Syndication?
Local radio stations in Spain are turning into radio group affiliates. Is filling local content windows inside nationally syndicated formats all that will be left of local radio?
Read MoreThe Future Of Radio: Moving From Crowd To Cloud
In a world of social, visual and personalized radio and ‘cloudcasting’, radio stations need to build their own multimedia assets (not just rely on existing platforms).
Read MoreClear Channel CEO Bob Pittman: ‘Radio Is A Party’
Facebook is a great partner and Pandora isn’t a real threat. Because radio is social and everywhere, and consumer habits change slowly, says Clear Channel CEO Bob Pittman.
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What KIIS FM And Coca-Cola Have In Common
Radio stations not only benefit from positioning themselves, but also from repositioning ‘me too’ challengers. Some ideas for radio marketing, inspired by Ries & Trout.
Read MoreInterview Elvis Duran: “I’m Just Into My Own Thing”
Elvis Duran attributes his success to his creative license, dedicated team, and strong focus: “I don’t think that I want any outside influence, as far as radio goes.”
Read MorePPM: Radio Programming For Heavy Listeners
Portable People Meter has changed radio programming. Creating a base station for heavy listeners is what it’s all about now, says American radio strategist Dennis Clark.
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