Radio Stations Targeting Millennials: The Times They Are a-Changin’
BBC Radio 1 audience researchers are not only finding out what millennial radio listeners desire, but also on which device and at which time they want it delivered.
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Tag: Audience research
Millennials + Radio = Audio Consumption With Blurred Lines
Millennials don’t see radio as ‘radio’, they see it as (just one source of) audio. So is there a future for radio stations targeting young listeners?
Read MoreMusic Programming: Familiarity Trumps Discovery
Online streaming services can learn a lot from broadcast radio stations in terms of programming, music content strategist Chris Price says in an interview with us.
Read More10 Keys To Successful Radio Programming
What are the keys to successful radio programming? 10 best practices for program directors to achieve great ratings and high revenues in a competitive environment.
Read MoreHow To Make (P1 & P2) Listeners Tune In More & Longer
Even if you’re not their favorite station, people may put you on at certain times anyway – that is, if you are top of mind for programming elements that they appreciate.
Read MoreShowprep Service For Morning Shows & Radio Personalities
In a time when radio personalities have to make every talk break count, a showprep service allows morning shows to focus on creativity, Francis Currie says.
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Yin & Yang Your On-Air Sound: Station Imaging Clocks
You might already structure your on-air sound by using music format clocks, but do you also use them to position jingles, sweepers, promos and power intros?
Read MoreValerie Geller: ‘It Takes Courage To Be Creative’
Creative storytelling = powerful radio, but that’s only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.
Read MoreNew Wings For Sky Radio: Modern AC Format Upgrade
From a struggling AC to a fresh Top 3 – Sky Radio 101 FM reaches for the stars again by successfully using Modern AC format radio programming tactics.
Read MoreNew Generation Listeners Live in a Multi-Platform World
Young listeners still tune in to radio, but they’re listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
Read MoreHow To Reach Younger Audiences With 360° Brands
While Time Spent Listening is dropping in many European radio markets, Belgium does a great job and is also able to reach younger audiences very well. Here’s how.
Read More‘Radio Is Dead, Long Live Radio’
BBC Radio 1 shows that video doesn’t kill the radio star. Natural enemies like visual and social media become radio’s new allies in a battle for the YouTube generation’s attention.
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