What KIIS FM And Coca-Cola Have In Common

Radio stations not only benefit from positioning themselves, but also from (re)positioning others, like 'me too' challengers in the broadcast market.

Although Ries & Trout wrote Positioning: The Battle For Your Mind for the advertising industry, radio broadcasters can learn from it as well. Following the basics in part 1, we’ll cover specific positioning strategies for both leaders and followers, and best practices in marketing communication as useful tools in your programming kit.