Radio Station Brand Positioning: Existing Perception Is Reality

Relevant insights from a 'marketing bible' to position your station against your competition; it's part 1 of our marketing lessons for radio broadcasters.

Positioning: The Battle For Your Mind by Al Ries & Jack Trout is a true marketing classic. And just like any other product, you need to market your station using the right positioning. Especially if you work in radio programming, production, sales or marketing, the following principles might be useful to you.