Looking for your next radio promotion, contest or sweepstake? Inspiration from several different formats across various radio markets.
It’s already the 6th edition of our case study series to find success factors of winning radio promotions. That’s why we’re not only sharing concepts for radio promotions, contests & sweepstakes; we’re also analysing them to see what makes them work (and how they could work even better). In this instalment, you'll receive inspiration from Australia, Canada, Germany, the UK, and the US, including 3 bonus downloads.
This article will give you ideas & insights on:
- how to let your promotion brand your station
- how to have your contest reinforce your position
- how to make your sweepstakes expand your revenue
- how to build your database of your audience
- how to adjust your contest to your listeners
- how to design your concept more exciting
- and much more (around 1,200 words)
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