6 Keys To Ratings-Driving Format Clocks

How to make format clocks for music stations to increase your listener loyalty and push your audience figures?

The most successful brands are usually... the most consistent ones. In radio programming, structured format clocks give your audience orientation and balance your on-air content. When your clocks consistently feature format elements in perfect balance, they'll constantly reinforce listener expectations and drive your station's ratings. Here are 6 basic elements of an effective program clock for music radio.