Does your music format reflect your brand USP, and position your station against your competition? Check out music scheduling fundaments for station image building.
The essence of radio programming may be ‘saying what you do’ while ‘doing what you say’, each & every time your target listener tunes in. The more stations in your market, the more essential your distinction (and the more segmented your approach). Some inspiration to give your brand an exclusive music image — and to be consistent in doing so!
This article will give you ideas & insights on:
- how to differentiate your library from your competition’s
- how to guarantee your levels of familiarity and popularity
- how to maintain your images with consistent song coding
- how to optimise your balance of music genre exposure
- how to leverage your rules for better music scheduling
- how to platoon your playlist yet keep format structure
- and much more (around 1,300 words)
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