The future of radio revenue could be outside radio advertising, offering sponsors & clients a complete media package (and a full production service).

Having a multimedia brand gets you to first base. Hitting a home run requires doing the right things, on the right platforms. Where part 1 of this article focused on different ways of on-air sponsoring, this second instalment covers various methods for online & on-the-ground advertising — as well as alternatives to ads & sponsorships — to help you make more revenue with your radio station 360° brand.

This article will give you ideas & insights on:

  • how to let your campaigns boost your traffic
  • how to get your audience to provide you data
  • how to make your database grow your revenue
  • how to increase your ‘win-win’ from your events
  • how to strengthen your relation with your buyers
  • how to motivate your team to expand your business
  • and much more (around 2,000 words)

 

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