Books
Radio books on radio broadcasting and books about radio programming, production, personality and music, for radio industry and media production professionals.
Read MorePosted by Thomas Giger | Jul 11, 2011 | 0 |
Radio books on radio broadcasting and books about radio programming, production, personality and music, for radio industry and media production professionals.
Read MorePosted by Thomas Giger | Jan 15, 2020 | Music | 0 |
Premium | Whether your ratings are based on meters or recall, you can use music scheduling and radio programming strategies to maintain audience levels around your stop sets.
Read MorePosted by Thomas Giger | Sep 15, 2019 | Music | 0 |
Premium | How to prevent listener tune-out when you’re playing new music on the air? 10 ideas to pick, position & package your unfamiliar songs even better.
Read MorePosted by Thomas Giger | Jun 15, 2019 | Music | 0 |
Premium | Does your music format reflect your brand USP, and position your station against your competition? Music scheduling fundaments for station image building.
Read MorePosted by Thomas Giger | Sep 1, 2018 | Personality | 2 |
Good listening and good talking are equally important and often related, is what we learned from syndicated American radio personality Elvis Duran.
Read MorePosted by Thomas Giger | Dec 5, 2017 | Programming | 0 |
Premium | In the final instalment of this radio programming tactics & strategy post, we’ll zoom in on hammond, stack, blockbuster & cross programming!
Read MorePosted by Thomas Giger | Aug 15, 2017 | Programming | 0 |
Premium | Where to program your news, weather & traffic, as well as music & content teases and promo & commercial breaks — and in which order?
Read MorePosted by Thomas Giger | Jan 24, 2017 | Production | 0 |
Great production starts with colourful copywriting that activates senses and stimulates imagination, we’ve learned from Z100’s former Creative Services Director, Dave Foxx.
Read MorePosted by Thomas Giger | Apr 26, 2014 | Music | 8 |
Music scheduling for CHR formats can be a challenge. How to create music variety and on-air flow with 200 songs or less – including many from the same artists?
Read MorePosted by Thomas Giger | Mar 19, 2014 | Personality | 0 |
You want to make it as a radio personality, and you feel that you have got what it takes. How to make your demo stand out and get that job in a bigger radio market?
Read MorePosted by Thomas Giger | Dec 2, 2013 | Music | 5 |
When Santa Claus Is Coming To Town, it’s time to cross the Ts and dot the Is of your Christmas music scheduling format – like building your playlist and coding your songs.
Read MorePosted by Thomas Giger | Sep 2, 2013 | Programming | 0 |
Successful morning show positioning is about being different enough, international radio consultant Francis Currie says in an interview with Radio))) ILOVEIT.
Read MorePosted by Thomas Giger | Jun 23, 2013 | Production | 2 |
Jingles and songs blend really well, if you follow the 10 golden rules for using sung jingles on air. Here is how you can make your jingle package more effective.
Read MorePosted by Thomas Giger | Oct 17, 2012 | Production | 4 |
What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.
Read MorePosted by Thomas Giger | Dec 23, 2011 | Music | 2 |
Music scheduling: less is more! Consider a shorter sequence of less song categories for better music rotation and more format consistency. A Modern AC case study.
Read MorePosted by Thomas Giger | Jul 11, 2011 | 0 |
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