Radio Stations Targeting Millennials: The Times They Are a-Changin’

Posted by Thomas Giger | May 2, 2017 | Future | 0 |

BBC Radio 1 audience researchers are not only finding out what millennial radio listeners desire, but also on which device and at which time they want it delivered.

Enticing Teasing: How To ‘Power Presell’ Upcoming Radio Content

Posted by Thomas Giger | Apr 25, 2017 | Programming | 0 |

Premium | How to keep listeners tuned in (or let them come back) during your show, day or week in a way that gets results? 9 Strategies to tease your content effectively.

Millennials + Radio = Audio Consumption With Blurred Lines

Posted by Thomas Giger | Apr 18, 2017 | Future | 3 |

Millennials don’t see radio as ‘radio’, they see it as (just one source of) audio. So is there a future for radio stations targeting young listeners?

Rotations Reloaded: Ideas For Music Variety Despite A Tight Playlist

Posted by Thomas Giger | Apr 11, 2017 | Music | 1 |

Premium Free | Instead of ‘always the same songs and lots of repetition’, how to make your listeners think ‘always a nice song and lots of variety’ about your music?

Dedicated To My Dear Aunt Trudy: A Story About The Power Of Music, Radio & Love

Posted by Thomas Giger | Apr 4, 2017 | Radio))) ILOVEIT | 0 |

It was after eleven when my phone rang, and the calm voice on the other end of the line confirmed what I had sensed earlier that evening.

Programming & Research Fundamentals For News/Talk Radio Stations

Posted by Thomas Giger | Mar 28, 2017 | Programming | 0 |

Premium | Even if listener focus groups can tell you a lot about your positives & negatives, you always want to follow your own instinct as a radio professional.

Jeff Smulyan: “If You Believe In Something, You Can Make It Happen”

Posted by Thomas Giger | Mar 21, 2017 | Personality | 2 |

The founder & CEO of Emmis Communications is convinced that the future of radio depends on finding a way to people’s smartphones and connected cars.

Using Your Voice: How To Perfectly Control Your Breathing

Posted by Thomas Giger | Mar 14, 2017 | Personality | 0 |

Premium | Whenever you’re performing in a studio or on a stage, doing airshifts, voiceovers or presentations, you can benefit from the following voice technique.

Craig Bruce’s 3 C’s (And Other Personality Radio Tips)

Posted by Thomas Giger | Mar 7, 2017 | Personality | 0 |

According to Australian talent coach Craig Bruce, three essential ingredients of thriving personality radio are chemistry, curation and conversation.

Paige Nienaber: ‘Run Promotions That Sirius Cannot’

Posted by Thomas Giger | Feb 21, 2017 | Programming | 0 |

Instead of trying to “out-serious Sirius” and other music services, being creative through authentic personalities and original promotions can make a difference for radio.

Callout Research Tips Part 2: From Song List To Song Hooks

Posted by Thomas Giger | Feb 14, 2017 | Music | 0 |

Premium Free | Callout research tells you how your target audience feels about your individual songs, but also about (dynamics between) your music clusters.

Z100 Imaging Director Staxx Williams: “Craft Sonic Scenery”

Posted by Thomas Giger | Feb 7, 2017 | Production | 0 |

A sound is worth a thousand words. That’s the philosophy of Z100’s new Creative Services Director, Staxx Williams, when drawing a picture for the audience.

Successful Radio Promotions On Air Worldwide (1)

Posted by Thomas Giger | Jan 31, 2017 | Programming | 0 |

Premium | Welcome to the first edition of a new Premium Member series on radio promotions, contests & sweepstakes running at top stations in major markets!

Dave Foxx: “Find Those Words That Have A Place In The Heart”

Posted by Thomas Giger | Jan 24, 2017 | Production | 0 |

Great production starts with colourful copywriting that activates senses and stimulates imagination, we’ve learned from Z100’s former Creative Services Director, Dave Foxx.

Super Song Segues: Creating & Maintaining ‘Forward Flow’ In Music Logs

Posted by Thomas Giger | Jan 17, 2017 | Music | 3 |

Premium Free | Great music radio has great music flow. How to both sound amazing and increase TSL? That’s where super song segues come into play.

Dave Foxx: “In Everything We Do, Emotions Are The Key”

Posted by Thomas Giger | Jan 10, 2017 | Production | 0 |

Providing your voiceover talents with pristine copy will allow their performance (and your production) to touch the listener’s heart, radio imaging veteran Dave Foxx says.

Author: Thomas Giger