How Triple M Grows Its Audience By Growing With Its Audience

Posted by Thomas Giger | Aug 22, 2017 | Programming | 0 |

How to build a radio brand with audience loyalty on the long term? A study case from Australia with radio programming lessons for male-oriented stations.

From The Top Of The Hour To The Top Of The Ratings (1)

Posted by Thomas Giger | Aug 15, 2017 | Programming | 0 |

Premium | Where to program your news, weather & traffic, as well as music & content teases and promo & commercial breaks — and in which order?

“The Unique Selling Point Of Radio Is The People”

Posted by Thomas Giger | Aug 8, 2017 | Personality | 0 |

Radio personalities versus radio programmers & radio consultants: in Facebook language, their relationship is ‘complicated’. How can they reinforce each other?

Successful Radio Promotions On Air Worldwide (3)

Posted by Thomas Giger | Aug 1, 2017 | Programming | 0 |

Premium | Summer radio promotions from top station brands in major radio markets, including low-cost (but high-fun) promotions for listeners that are staying at home.

“There Are People Whose Voice And Personality Can Fill A Room”

Posted by Thomas Giger | Jul 25, 2017 | Personality | 0 |

Compelling stories from entertaining personalities attract radio listeners, but how do we push today’s new talents from online and on-stage towards on-air?

12 CHR Music Format Clocks You Can Adjust & Apply Today [Download]

Posted by Thomas Giger | Jul 18, 2017 | Music | 15 |

Premium Free | Wanna’ revamp your Top 40 radio format music-wise? These 12 Contemporary Hit Radio music scheduling format clocks may help you get going.

smoothfm Sydney Success Secrets Part 2: Sophisticated Sales To Smarter Sponsors

Posted by Thomas Giger | Jul 11, 2017 | Programming | 0 |

In the second part of this case study, we see how Australia’s smoothfm managed to serve advertisers better while pleasing listeners more.

Using Your Voice: How To Relax Your Voice & Improve Your Delivery [Audio]

Posted by Thomas Giger | Jul 4, 2017 | Personality | 0 |

Premium | Relaxing your voice before, during & after your on-air shift or voiceover session is essential for a continuously successful speech performance.

smoothfm Sydney Success Secrets Part 1: Soft Songs, Sold Sexy

Posted by Thomas Giger | Jun 28, 2017 | Programming | 1 |

How to build a new station in a competitive radio market? This case study of Australia’s smoothfm is teaching good lessons for every launch team.

3,174 Words To Change Your Career & Life Forever

Posted by Thomas Giger | Jun 21, 2017 | Radio))) ILOVEIT | 0 |

Premium | You may have the best Music, Mornings & Marketing. But there’s a 4th M; the most important one to succeed in radio (and anything else, for that matter).

BBC Radio 2 MD Jeff Smith: “We’re Not Waiting For Records To Burn”

Posted by Thomas Giger | Jun 14, 2017 | Music | 0 |

An adult music format playing unfamiliar classics and breaking new songs; even taking currents off after they became hits. Does that work?

Listening Lessons From LA’s Legendary 102.7 KIIS FM (2)

Posted by Thomas Giger | Jun 7, 2017 | Programming | 0 |

Premium | Even though there’s growth potential, 102.7 KIIS FM is still a powerhouse for a reason, as our aircheck analysis (including audio) will show you.

BBC Radio 2 MD Jeff Smith: “There’s A Demand For Something Different”

Posted by Thomas Giger | May 30, 2017 | Music | 0 |

Pushing boundaries of programming fundamentals, and having success since many years. How does BBC Radio 2 make the ‘impossible’ possible?

Listening Lessons From LA’s Legendary 102.7 KIIS FM (1)

Posted by Thomas Giger | May 23, 2017 | Programming | 0 |

Premium | PPM has had an impact on creativity, but LA’s #1 Hit Music Station is still a good example for success concepts in radio programming.

Reaching Millennials: ‘Staying In Touch Is Vital To Renew Yourself’

Posted by Thomas Giger | May 16, 2017 | Future | 0 |

For millennial audiences, broadcast radio might be not at the beginning, but at the end of the content funnel that will lead them to our medium over time.

Successful Radio Promotions On Air Worldwide (2)

Posted by Thomas Giger | May 9, 2017 | Programming | 0 |

Premium | From Down Under to Canada, from the US to Germany: lessons learned from big promotions of leading stations in major markets.

Author: Thomas Giger