Speeding Up Your Drive Time Show For Better Performance & Higher Ratings

Posted by Thomas Giger | Oct 15, 2018 | Programming | 0 |

Premium | Wanna’ turbo-boost your afternoon drive? Check out 6 ideas to accelerate ratings in your second-most important drive time slot.

Successful Radio Promotions On Air Worldwide (6)

Posted by Thomas Giger | Sep 15, 2018 | Programming | 0 |

Premium | Looking for your next radio promotion, contest or sweepstake? Inspiration from several different formats across various radio markets.

Elvis Duran: “Taylor Swift Has To Be ‘Taylor’ In The Chair”

Posted by Thomas Giger | Sep 1, 2018 | Personality | 2 |

Good listening and good talking are equally important and often related, is what we learned from syndicated American radio personality Elvis Duran.

Elvis Duran: “What Can You Do To Make A Difference From Your Heart?”

Posted by Thomas Giger | Aug 15, 2018 | Personality | 0 |

A great career lesson from Z100’s syndicated morning show host: successful radio personalities are also letting others shine, not just themselves.

How To Make Your Station Website Look Amazing & Work Awesome (2)

Posted by Thomas Giger | Aug 1, 2018 | Future | 0 |

Premium | How to make your online home popular & profitable, combining audience-entertaining content with money-making concepts? Many insights from a few websites.

How To Drive Your Brand ‘Home’ (And Make Your Station ‘Alexable’)

Posted by Thomas Giger | Jul 15, 2018 | Future | 0 |

A Radio))) ILOVEIT First: universal takeaways for radio broadcasters from a new report on audio consumption. Where are we heading, and how should we anticipate?

‘Promotations’ — How To Rotate Your Promos To Push Your Results (2)

Posted by Thomas Giger | Jul 1, 2018 | Programming | 0 |

Premium | The second instalment in this scheduling series includes practical cases of radio programming with best practices for promo rotations.

Sam Cavanagh: “I Would Put 50% Of My Energy Into The Team And Culture”

Posted by Thomas Giger | Jun 15, 2018 | Personality | 0 |

Team building and content creation are equally important for successful radio, Hamish & Andy’s executive producer Sam Cavanagh says.

‘Promotations’ — How To Rotate Your Promos To Push Your Results (1)

Posted by Thomas Giger | Jun 1, 2018 | Programming | 0 |

Premium | How to increase exposure of on-air promotions that really matter for your programming strategy, so your listeners will spot your promos?

Andy Lee: “It’s Journey-Based, But You Don’t Have To Set Your Destination”

Posted by Thomas Giger | May 15, 2018 | Personality | 0 |

The second half of Australian comedy duo and multimedia brand Hamish & Andy tells a story about having fun and success by seeking honesty and adventure.

Callout Research Tips Part 3: It’s Not About Burn, It’s About Balance

Posted by Thomas Giger | May 1, 2018 | Music | 1 |

Burn could be (mainly) caused by your Disloyal Cume — not your P1 audience. It’s worth including cross tab checks in your callout research analysis.

Successful Radio Promotions On Air Worldwide (5)

Posted by Thomas Giger | Apr 15, 2018 | Programming | 0 |

Premium | What are currently successful radio promotions, radio contests & radio sweepstakes from radio markets worldwide, and what can we learn from them?

How To Make Your Station Website Look Amazing & Work Awesome (1)

Posted by Thomas Giger | Apr 1, 2018 | Future | 0 |

Premium | Welcome to a new series about radio station website design & functionality tips, based on the best radio station websites from major radio markets.

25 Lessons From 25 Years In Radio Broadcasting — A Personal Story (2)

Posted by Thomas Giger | Mar 1, 2018 | Personality | 0 |

Premium | What, do you think, makes a successful career in radio broadcasting? Professionalising your performance, or polishing your personality?

Playlist Inspiration: 140 Songs You Can Play On Valentine’s Day [Download]

Posted by Thomas Giger | Feb 1, 2018 | Music | 6 |

As you prepare your playlist for February, 14th, here are 14 Valentine’s Day songs (and a Valentine’s Day Top 140) that your audience might love to hear.

25 Lessons From 25 Years In Radio Broadcasting — A Personal Story (1)

Posted by Thomas Giger | Jan 1, 2018 | Personality | 0 |

Premium | From my first show to where I’m now: my radio journey so far, including helpful road signs for reaching your career goals and speeding up your progress.

Author: Thomas Giger