‘Good Small Talkers Are Good Radio Presenters’
Radio needs creative and natural storytellers, says German radio journalist, reporter and presenter Sandra Müller. “This stupid format radio has just wiped out everything.”
Read MoreAuthor: Thomas Giger
Audio Slideshows: Long Tail Radio
Radio features are broadcast and gone forever. Not anymore! Audio slideshows make radio content sexy for your online listeners and drive long tail search engine traffic as well.
Read MoreSound Design: ‘Do Not Disturb Please’
There is a trend in the German radio scene to minimize or completely avoid sound design to be listener friendly in an over-advertised world. What’s the effect on a radio brand?
Read MoreRadio & Social Media: Postings Replace Postcards
How radio stations use social media as communication and backchannel tool, depends on their program and listener profile. A young CHR format versus a mature AC brand.
Read MoreTop Morning Shows Tune Into Daily Life
Morning shows drive radio station ratings. How can we fine-tune these prime time radio hours and tune into the audience to meet their lifestyle and listening preferences?
Read MoreWhat Radio Can Learn From Last.fm
How could radio add more variety, context and meaning to its playlist, and still keep its on-air music format focused? Some inspiration from music community Last.fm.
Read More‘Growth Area For Radio Is Speech’
Real time human contact keeps radio relevant in a social media connected world. The biggest potential for radio isn’t music, but personality & talk, says talkSPORT PD Moz Dee.
Read More5 Things To Avoid In Radio Production
If you’re a radio producer, you need to break old boundaries to set new standards and keep radio alive. What holds you back? And how do you get out of your comfort zone?
Read MoreRadio Show Prep: RIP Your Content
How to produce better radio, using your show prep content effectively? Research, Internalize and Perform – and always aircheck, evaluate and improve – to keep radio from R.I.P.
Read MoreVisual Radio: On The Wall (Not Wallpaper)
Radio content can exponentially grow online when it’s visually enhanced. While visuals are great to attract young listeners, they should be additions to audio – not replace it.
Read More9/11: Radio Stations Connecting People
Today we remember the day that the world changed. It seems that radio was a big support for many citizens of New York City, especially on the days after September 11.
Read MoreThe 5 Ps For More Personal(ity) Radio
How do you reach & touch radio listeners in a TV, social media and advertising bombarded world? The 5 personal radio fundamentals to build a better show.
Read MoreListener Expectations Influence Ratings
Surprise: what your radio station is airing now, is almost irrelevant in the context of audience perception and listener behavior. It’s about what people expect to happen next.
Read More‘FM Radio Is Dead, Social Media First’
The end of radio as we know it, is near. To survive, radio production, advertising and distribution should focus on personality, relevance, and geo-targeting.
Read MoreFacebook & Twitter For Radio Audience Interaction
Radio and social media – everyone sees the importance, everyone still has questions. Some ideas from Germany for radio stations involving their friends & followers.
Read MoreRadio Promotions: The Naked Truth
Naked weddings, naked sleddings… what’s next? Because naked seems equal to ‘make it’ publicity-wise. But what’s the long term image effect of buzz creating radio stunts?
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