Radio Station Brand Positioning: Existing Perception Is Reality
Positioning your radio station against the competition is part of your brand strategy. Therefore: some relevant insights from Ries & Trout’s marketing bible.
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Author: Thomas Giger
Christmas Music Scheduling: Keep Format Proposition
Starting to play Christmas music weeks before the holidays can work for a radio format – if it’s introduced gradually, includes variety, and enhances strategy.
Read MoreSocial Media Run The Radio Show
BBC Radio 1 and 102.3 NOW! Radio in Canada both use social deejays and Facebook marketing to build listener communities. How social focus results in high ratings.
Read MoreDennis Clark: ‘Jingles Are Part Of The Radio Brand’
Jingles in between songs are not a tune-out, says radio strategist Dennis Clark. If well produced, radio station imaging enhances on-air branding and listening experience.
Read MoreBBC Radio 2: More Music Variety, Less Hit Powerplay
BBC Radio 2 head of music Jeff Smith talks about their broad variety of pop songs. “They may not all test brilliantly, but they’re not gonna’ hurt anybody.”
Read MoreMorning Show Success Depends On Radio Talent
In a world of audience research and programming tactics, radio talent still is the key success factor for morning shows, according to talent developer Dennis Clark.
Read MoreInterview Elvis Duran: “I’m Just Into My Own Thing”
Elvis Duran attributes his success to his creative license, dedicated team, and strong focus: “I don’t think that I want any outside influence, as far as radio goes.”
Read MoreJingles & Imaging: Radio Station Artist Signatures
Although listeners consume radio subconsciously, jingles seem to be noticed on-air. But do radio stations in a given market sound distinctive enough today?
Read MoreMusic Scheduling: Rational Science Or Gut Feeling?
Music scheduling without audience research and tight playlisting: can this work? Seems like it does, for BBC Radio 2. A search for the perfect balance between science and art.
Read MorePPM: Radio Programming For Heavy Listeners
Portable People Meter has changed radio programming. Creating a base station for heavy listeners is what it’s all about now, says American radio strategist Dennis Clark.
Read MoreElvis Duran: American Radio’s Jerry Seinfeld
He presents the most popular morning show in American radio. Why? Partly because Elvis Duran shares a particular success factor with TV sitcom host Jerry Seinfeld.
Read MoreElvis Duran: ‘Radio Feels Like Sitting In An Electric Chair’
Although Elvis Duran feels like sitting in an “electric chair” every morning, his heart for radio will never stop. “I will die while giving the time on a radio station.”
Read MoreElvis Duran About Personality Radio: ‘Let It All Out’
Personality radio isn’t about being funny, it’s about being real. Elvis Duran, host of America’s biggest morning show, explains how he does it. “You have to have the guts to try.”
Read More5 Radio Lessons From Z100: Kid Kelly Airchecks
What can we learn from two decades old radio airchecks? Maybe a lot. As in the age before radio automation, jocks had to perform live and give all they’ve got!
Read MoreRadio Music Research For A Penny
How could small market radio stations without big money for fancy auditorium music tests and call-outs, still do music research? (No, it’s not cheap online music testing.)
Read MoreRadio’s Credibility And Relevance At Stake?
Radio is closer to people than any other medium, but should be honest towards listeners. FAIR RADIO is a German initiative to preserve radio’s integrity and credibility.
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