Personality Radio Needs The Evel Knievel Factor
Successful radio personalities are like dare devils. Absolute Radio morning show presenter Christian O’Connell insists that “whatever you do in radio, find your Evel Knievel”.
Read MoreAuthor: Thomas Giger
The Future Of Radio As Social Audio Network
The future of radio looks bright. Connecting radio with the Internet serves both the audience and advertiser, and turns radio into the world’s leading social audio network.
Read MoreRadio Programming: Align Your Content With Your Brand
Successful radio programming is finding a balance between both effective short-term on-air content and smart long-term station branding, also in PPM markets.
Read MoreRadio Listeners Behave Like Pavlov’s Dogs
Radio stations can condition their audience to listen more often and longer – or to tune-out and avoid them. It’s one of the lessons from Danish PPM research.
Read MoreHow To Sound Recognizable (But Not Predictable)
Personality radio success is based on being recognizable, without becoming predictable. How to produce a consistent radio show that sounds original and fresh every single day?
Read MoreProgram Director: Brand Manager & Talent Coach
Program directors who defend their radio brand well and keep on-air talents happy have a better chance of building a successful morning show and winning radio station.
Read MoreRadio Imaging: To Get In The Mind, Go Through The Heart
Successful radio imaging & station branding is emotionally appealing, and music is the key to emotion! Find out what every imaging producer should know about music.
Read MoreThe Future Of Radio: Moving From Crowd To Cloud
In a world of social, visual and personalized radio and ‘cloudcasting’, radio stations need to build their own multimedia assets (not just rely on existing platforms).
Read MoreClear Channel CEO Bob Pittman: ‘Radio Is A Party’
Facebook is a great partner and Pandora isn’t a real threat. Because radio is social and everywhere, and consumer habits change slowly, says Clear Channel CEO Bob Pittman.
Read MoreJohn de Mol: Digital Radio Is Long-Term Niche Business
As digital radio will evolve slowly, free to air radio will remain relevant for a long time, media entrepreneur John de Mol predicts in an interview with Radio))) ILOVEIT.
Read MoreCommercial Breaks: Keep Audience, But Swap Listeners?
A recent study shows that during commercial breaks, radio delivers on average 93% of its lead-in audience. But how many of these people are the original listeners?
Read MoreCoaching Talents Is ‘Like Being A Psychiatrist’
BBC Radio 1 controller Ben Cooper knows that coaching radio personalities is easier for program directors who understand the mindset of radio talents.
Read MoreHow To Program Radio Commercial Breaks Strategically
Commercial breaks: where should we program them, how many minutes of spots can we include, and is it better to schedule many short breaks, or just a few long stopsets?
Read MoreMusic Scheduling: Song Rotation Rocket Science
Creating song rotations for music scheduling is like playing a numbers game. Good news: you don’t have to be a rocket scientist to figure it out. Just follow a couple of rules.
Read MoreMusic Scheduling Strategies: Create Consistent Flow
Music scheduling: less is more! Consider a shorter sequence of less song categories for better music rotation and more format consistency. A Modern AC case study.
Read More
What KIIS FM And Coca-Cola Have In Common
Radio stations not only benefit from positioning themselves, but also from repositioning ‘me too’ challengers. Some ideas for radio marketing, inspired by Ries & Trout.
Read MoreBecome Premium Member
Advertisement
Advertisement
Add Your Comment