‘Radio Is Dead, Long Live Radio’
BBC Radio 1 shows that video doesn’t kill the radio star. Natural enemies like visual and social media become radio’s new allies in a battle for the YouTube generation’s attention.
Read MoreAuthor: Thomas Giger
‘Market Research Is A Rear-View Mirror’
Radio market research is important. But successful radio programming is more than cluster mapping, music testing and image tracking, as German cases show.
Read MoreRadio Listener Needs During Prime Time Hours
Radio listener needs during prime time hours indicate that not every often-used radio format element works for your morning show and afternoon drive program.
Read MoreStation Imaging: ‘Get Known For The Right Thing’
What do you want your radio brand to be known for, and do your jingles, sweepers & promos communicate it well? An important question for producers of station imaging.
Read MoreScott Mills: From 20-Second Links To Blank A4
The inspirational career story of UK radio personality Scott Mills, BBC Radio 1 midday presenter, shows that if you absolutely want something, nothing can stop you!
Read MoreEffective Radio Spots Trigger Silent Feedback
The best radio commercials and promo spots emotionally trigger the audience to mentally respond. Tips for copywriting and producing effective radio ads & trails.
Read MorePersonality Radio: Storytelling Secrets
Personality radio is based on relatable people who share authentic stories in interesting and entertaining ways. But where to find talents, and how to coach and direct them?
Read MoreLocal Radio’s Future: Automation & Syndication?
Local radio stations in Spain are turning into radio group affiliates. Is filling local content windows inside nationally syndicated formats all that will be left of local radio?
Read MoreMorning Show: Innovate Or Reinvent?
What is more important for a successful morning show in terms of programming benchmarks and major promotions? Creative innovation or logical reinvention?
Read MoreMorning Show Strategies For Every Radio Market
Morning show strategies are easier to implement if you’re a in a major radio market. But even modest stations in smaller markets can succeed, by being flexible and creative.
Read MoreRadio Promotions: Priceless Creativity Does Pay Off
Radio promotions can boost your brand awareness, weekly reach and market share. Don’t have unlimited budgets for major promotions? No problem. Be creative!
Read MoreThe Future Of Radio: Become A Trusted Guide In Sound
The future of radio: become a trusted guide within a sound-polluted world. The challenge for radio: cure people’s sound allergies and make audiences listen again. How to do it?
Read MorePowerful Radio Brand Sound Secrets Unveiled
Radio’s main ingredients are music, sounds and voices. How should we use them to create effective imaging, branding and promotion through audiovisual productions?
Read MoreAC Radio: Morning Show & Personality
If you are looking to create a popular morning show for your AC radio format, check out this inspiration and advice from some of Europe’s most successful radio programmers.
Read MoreAC Radio: Music Research & Scheduling
Adult Contemporary – a dull and dusty music format? Not necessarily. Some ideas on how to let your AC station sound hip & happening, as well as balanced and consistent.
Read MoreAC Radio: Brand Development & Promotion
Adult Contemporary is the future of music radio, but good old AC could use an upgrade. Here’s inspiration to develop and promote a Modern AC format and brand.
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