Valerie Geller: ‘It Takes Courage To Be Creative’
Creative storytelling = powerful radio, but that’s only possible when program directors give their on-air talents a license to try and to fail, says consultant Valerie Geller.
Read MoreAuthor: Thomas Giger
ANTENNE BAYERN: 30% More Listeners Through Storytelling
Feelings and emotions, not facts and thoughts, create epic radio content. How Germany’s #1 radio brand achieved a huge radio ratings growth through storytelling.
Read MoreArno Müller: ‘The Morning Crew Is a Living Environment’
How to become (and stay) a popular morning personality and successful program director for 3 decades? We can learn it from 104.6 RTL Berlin’s Arno Müller.
Read MoreNew Wings For Sky Radio: Modern AC Format Upgrade
From a struggling AC to a fresh Top 3 – Sky Radio 101 FM reaches for the stars again by successfully using Modern AC format radio programming tactics.
Read MoreTony Blackburn: “I’m Not A Monkey Radio Disc Jockey”
Radio personalities should be allowed to show more of themselves – and play more than the same 300 to 400 songs over and over, veteran disc jockey Tony Blackburn says.
Read MoreNew Generation Listeners Live in a Multi-Platform World
Young listeners still tune in to radio, but they’re listening for less and less time! How to keep radio relevant for young people in a multi-platform world?
Read MoreHow To Reach Younger Audiences With 360° Brands
While Time Spent Listening is dropping in many European radio markets, Belgium does a great job and is also able to reach younger audiences very well. Here’s how.
Read MoreHow Jingles & Sweepers Boost Your Program Flow
How to produce and use jingles & sweepers that accelerate your on-air radio program flow, improve people’s listening experience and boost your Time Spent Listening?
Read MoreHow To Create The Best Radio Music Format Clocks
How to make your radio station sound both familiar and fresh? See us create a ‘Fresh AC’ music format and program clock for music scheduling from scratch.
Read MoreRadio’s Future: Familiar Brands & Shared Emotion
Dutch radio programmers say that constant innovation, familiar brands and shared emotion are key to secure radio’s future in this (social) media world.
Read More8 Ways To Produce Better Radio News Bulletins
How to produce better radio news bulletins, so listeners stay tuned during this interruption of your station format? It turns out that your program flow is key.
Read MoreCapital’s Simon Hirst: ‘I’ll Tell The Audience Anything’
Winning breakfast shows have radio personalties who do know what their audience really wants, and (are not afraid to) show their listeners who they really are.
Read MoreSuccessful Morning Shows Are Like Real-Life Soaps
Successful morning shows are like real-life soaps on the radio, with a role for radio personalities and listeners who tell authentic stories that engage the audience.
Read MoreRichard Park: The Godfather of UK Radio Still Rules
From interviewing Michael Jackson to managing Chris Moyles, from signing Craig David to heading Global Radio: Richard Park did it, but still loves to discover radio talent.
Read MoreGlobal’s Stephen Miron: ‘Radio Sits On Any Platform’
Commercial radio in the UK is fighting for a small piece of the advertising pie. But is putting up national brands against the BBC the answer, or does it just kill local radio?
Read More‘Brilliant Radio Is The Train That Pulls The Carriages’
BBC Radio 1 controller Ben Cooper sees a role for his public station to lead experiments and innovation, but emphasizes that dedication and quality still matter just as much.
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