Radio Programming: ‘Hit The Gas In The Afternoon As Well’
Morning shows are beginning (and not ending) the radio day. Inspiration for radio programming & promotions for successful daytime, drivetime and evening shows.
Read MoreAuthor: Thomas Giger
Music Scheduling: Research, Analysis, Strategies & Tactics
Music scheduling strategies & tactics should be based on regular market research & analysis, radio music programming consultant Robert Johansson advises.
Read More10 Radio Promotions To Push Your Brand & Lift Your Ratings
They get people talking about your brand, and create tune-in occasions for your ratings. 10 innovative radio promotions – from cash drops to electric chairs.
Read More‘Put Music Flow First, Song Rotation Second’
Instead of staring yourself blind at rotation patterns, optimizing your playlist for music variety is more important, says music scheduling expert Robert Johansson.
Read More10 Copywriting Tips For Powerful Radio Spots & Promos
Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds?
Read MoreRadio Programming Ideas From Around The Globe
American stations could use more of it, but overall, radio is full of creativity and innovation. So what are the best practices and newest concepts from the world’s leading markets?
Read MoreHow Sound Coding Defines Your Music Image
Consistent sound coding helps you to define a clear music image, says music scheduling and programming consultant Robert Johansson in this expert interview.
Read MoreThe 7 Habits Of Highly Effective Presenters
To (coach someone to) become a successful radio personality, spend most of your time on these 7 things that have a positive impact on your radio career.
Read MoreHow To Make (P1 & P2) Listeners Tune In More & Longer
Even if you’re not their favorite station, people may put you on at certain times anyway – that is, if you are top of mind for programming elements that they appreciate.
Read More10 Ways To Make Your Music Format Sound GREAT
There are many best practices for music scheduling and programming, but what are the essential 10 ways to make your music format sound great on the air every day?
Read MoreHelen Boaden: ‘Digital Innovation Is Only Half The Story’
To get through its greatest period of change, radio needs both digital innovation and distinctive content, BBC radio director Helen Boaden says.
Read MoreHow To Make Your Hit Music (Station) Number 1
Music scheduling for CHR formats can be a challenge. How to create music variety and on-air flow with 200 songs or less – including many from the same artists?
Read More10 Ingredients Of ‘Win-Win-Win-Win’ Radio Promotions
Radio promotions are a great programming (and sales) strategy. These 10 criteria may increase the success of your next big idea on both the short and long term.
Read MoreHow To Produce Engaging Phone-Ins & Radio Interviews
Phone-ins blend audience interaction and crowdsourced content into compelling radio, but how to avoid the pitfalls and get the best (out of your) on-air callers?
Read MoreStation Imaging: 10 Ways To Get Better Voiceover Takes
How to coach your station voice to reach the best performance, giving you great material for your station imaging after every voiceover recording session?
Read MoreHow To Make Every PD Love Your Demo
You want to make it as a radio personality, and you feel that you have got what it takes. How to make your demo stand out and get that job in a bigger radio market?
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