10 Ways To Track Your Radio Market & Audience Efficiently
To be really in touch with your on-air product and target audience, get out of your studio building to do your aircheck analysis and audience research from a new perspective.
Read MoreAuthor: Thomas Giger
Fred Jacobs: Mobile & Social Are It
As young people are always ‘on’ through cell phones and social media, radio should be always there on mobile screens and smartphone apps, Fred Jacobs says.
Read More10 Strategies To Make Your Music ConteXt King
Creating a great listening experience by playing ‘the same old songs’? You could do it by putting your music content in an interesting context, especially by adding emotion.
Read More10 Keys To Successful Radio Programming
What are the keys to successful radio programming? 10 best practices for program directors to achieve great ratings and high revenues in a competitive environment.
Read More(Re)connect With Yourself To Connect With Your Listeners
‘Be yourself and be personal’ is well-known advice for becoming a top radio personality. The following technique could accelerate the progress big time!
Read MoreSteve Warren: ‘Listen To Your Listeners’
Interviewing active listeners and tracking music services could be good (additional) ways to find out which songs your audience likes to hear on the radio.
Read MoreResearch Relies On Reliable Data
Good radio research depends on great source material, consisting of the right audience sample that is leading to valid & consistent data to spot long-term trends.
Read MoreDigital All The Way, Or FM Here To Stay?
An affordable multiband & multistandard receiver could be the answer to the many different broadcasting standards for analog & digital radio worldwide.
Read MoreMusic Scheduling: Simpler = Better, Less = More
Your music scheduling software should not work like a Rube Goldberg device, veteran music radio programmer and Music 1 developer Steve Warren says.
Read MoreRadio Programming Should Avoid Any ‘Chalk & Cheese’
Top stations don’t please everyone. They focus on a narrow segment of their (target) audience to achieve great ratings and consistent results in the long run.
Read MoreKeith Hill: Music Scheduling Needs The ‘Wow’ Factor
There are many things you can do when you are challenging (or being challenged by) a competing station. One of them is being different enough, music-wise.
Read More
How To Give Your Station An Amazing On-Air Sound (5)
A chief executive who reschedules meetings for hands-on fieldwork to help clients is not common. Frank Foti of The Telos Alliance does it from his strong passion for radio.
Read More
How To Give Your Station An Amazing On-Air Sound (4)
From Multimaxes and Multilimiters to Optimods and Omnias: broadcast technician and sound innovator Frank Foti has seen, heard and applied them all.
Read MoreJason Kidd: ‘Variety Is A Major Plus In The Ratings’
While most programmers rotate a narrow playlist of top-testing songs, Jason Kidd puts passion first with his new ‘young Classic Hits’ variety format Smash Hits.
Read More‘Every Radio Station Has A Blood Pressure’
Using limited playlists makes you spin less worse (hence, more good) songs for your P1 audience, music director and radio consultant Keith Hill says about music libraries.
Read MoreAirchecks: How To Coach Your On-Air Team To Score
Aircheck sessions for on-air personalities are like hitting drills for baseball players. But how to coach radio presenters to raise their game the right way?
Read MoreBecome Premium Member
Advertisement
Advertisement
Add Your Comment