As radio audiences listen in fragments, we as programmers rethink our strategy. Does your format clock pass the 10-minute test?
PPM research shows that across all radio formats & markets in the US, the average listening occasion is 9-10 minutes. This indicates that the often-used 20-minute rule for music scheduling is up for a redefinition. You therefore might want to reflect your entire music format during every 10 minutes; not 20. Here are some ideas to get you started.
This article will give you ideas & insights on:
- how to be recognisable despite many categories
- how to help your audience understand your station
- how to set up your categories for better music flow
- how to sound fresher than your format competitors
- how to expose your listeners to stronger music
- how to optimise your format clocks
- and much more (around 1,600 words)
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