How To Program Radio Commercial Breaks Strategically

Commercial breaks: where should we program them, how many minutes of spots can we include, and is it better to schedule many short breaks, or just a few long stopsets?

The answers depend on your format, market and audience. Before you determine where you position your spot breaks and how long these should be, it's good to know how listeners perceive your station in terms of advertising - and that of your competition. Some idea starters to design your strategy for scheduling commercial breaks.