Speeding Up Your Drive Time Show For Better Performance & Higher Ratings

by Thomas Giger | Oct 15, 2018 | Programming | 0 |

Premium | Wanna’ turbo-boost your afternoon drive? Check out 6 ideas to accelerate ratings in your second-most important drive time slot.

Successful Radio Promotions On Air Worldwide (6)

by Thomas Giger | Sep 15, 2018 | Programming | 0 |

Premium | Looking for your next radio promotion, contest or sweepstake? Inspiration from several different formats across various radio markets.

‘Promotations’ — How To Rotate Your Promos To Push Your Results (2)

by Thomas Giger | Jul 1, 2018 | Programming | 0 |

Premium | The second instalment in this scheduling series includes practical cases of radio programming with best practices for promo rotations.

‘Promotations’ — How To Rotate Your Promos To Push Your Results (1)

by Thomas Giger | Jun 1, 2018 | Programming | 0 |

Premium | How to increase exposure of on-air promotions that really matter for your programming strategy, so your listeners will spot your promos?

Successful Radio Promotions On Air Worldwide (5)

by Thomas Giger | Apr 15, 2018 | Programming | 0 |

Premium | What are currently successful radio promotions, radio contests & radio sweepstakes from radio markets worldwide, and what can we learn from them?

12 Programming Strategies You Need To Know (And Use When Needed) (3)

by Thomas Giger | Dec 5, 2017 | Programming | 0 |

Premium | In the final instalment of this radio programming tactics & strategy post, we’ll zoom in on hammond, stack, blockbuster & cross programming!

12 Programming Strategies You Need To Know (And Use When Needed) (2)

by Thomas Giger | Nov 21, 2017 | Programming | 0 |

Premium | The second part of our radio programming tactics & strategy post covers advanced concepts — from counter & flank to lead-in & bridge programming.

12 Programming Strategies You Need To Know (And Use When Needed) (1)

by Thomas Giger | Nov 7, 2017 | Programming | 0 |

Premium | There are many ways of programming radio, but these basic models are helpful luggage in your PD, APD or MD backpack — no matter which format you program!

Successful Radio Promotions On Air Worldwide (4)

by Thomas Giger | Oct 24, 2017 | Programming | 0 |

Premium | How to give away money on your radio station with new creative concepts and much more entertainment than Pay Your Bills or Double Your Salary?

From The Top Of The Hour To The Top Of The Ratings (2)

by Thomas Giger | Aug 29, 2017 | Programming | 1 |

Premium | How to make your content-intensive top of the hour (and bottom of the hour) as attractive for your radio audience as possible?

How Triple M Grows Its Audience By Growing With Its Audience

by Thomas Giger | Aug 22, 2017 | Programming | 0 |

How to build a radio brand with audience loyalty on the long term? A study case from Australia with radio programming lessons for male-oriented stations.