Does Your Music Format Pass The 10-Minute Test?

As radio audiences tend to listen in fragments, music playlists become real science. Does your station's music format clock pass the 10-minute test for music scheduling?

PPM research shows that across all radio formats & markets in the US, the average listening occasion is 9-10 minutes. This indicates that the often-used 20-minute rule for music scheduling is up for a redefinition. The good news? To reflect your entire music format in only 10 minutes is not a mission impossible! Here are some ideas to get you started.