Adverti$ing 2.0: How Radio Keeps Thriving While Digital Is Driving (2)

by Thomas Giger | Mar 15, 2019 | Future | 0 |

Premium | The future of radio revenue could be outside radio advertising, offering sponsors & clients a complete media package (and a full production service).

Adverti$ing 2.0: How Radio Keeps Thriving While Digital Is Driving (1)

by Thomas Giger | Feb 15, 2019 | Future | 0 |

Premium | ‘Young people prefer digital media and abandon terrestrial radio’, some media buyers think. How to change their perception — and get their business?

How To Make Your Station Website Look Amazing & Work Awesome (2)

by Thomas Giger | Aug 1, 2018 | Future | 0 |

Premium | How to make your online home popular & profitable, combining audience-entertaining content with money-making concepts? Many insights from a few websites.

How To Drive Your Brand ‘Home’ (And Make Your Station ‘Alexable’)

by Thomas Giger | Jul 15, 2018 | Future | 0 |

A Radio))) ILOVEIT First: universal takeaways for radio broadcasters from a new report on audio consumption. Where are we heading, and how should we anticipate?

How To Make Your Station Website Look Amazing & Work Awesome (1)

by Thomas Giger | Apr 1, 2018 | Future | 0 |

Premium | Welcome to a new series about radio station website design & functionality tips, based on the best radio station websites from major radio markets.

Michael Hill: “Radioplayer Is The Philosophical Opposite Of Brexit”

by Thomas Giger | Oct 31, 2017 | Future | 0 |

How to promote radio as the preferred medium in connected cars and connected homes, and push radio’s self-owned platforms? Innovative ideas from the United Kingdom.

Wanna’ Reach Podcast Listeners With Your Radio Show? Gotta’ Know This…

by Thomas Giger | Oct 17, 2017 | Future | 0 |

How can broadcast radio benefit from podcasting popularity — reaching more listeners by targeting ‘pod people’? Universal insights from an American study.

How To Boost Your Radio Station’s Facebook Reach & Engagement (2)

by Thomas Giger | Sep 19, 2017 | Future | 0 |

Make your Facebook page more popular, and have your Facebook posts go viral, using methods & tools that go beyond click baits and cat videos.

How To Boost Your Radio Station’s Facebook Reach & Engagement (1)

by Thomas Giger | Sep 5, 2017 | Future | 0 |

Popular (and less popular) Facebook posts show what to do (and not to do) when you want your content to be liked & shared on the world’s biggest social network.

Reaching Millennials: ‘Staying In Touch Is Vital To Renew Yourself’

by Thomas Giger | May 16, 2017 | Future | 0 |

For millennial audiences, broadcast radio might be not at the beginning, but at the end of the content funnel that will lead them to our medium over time.

Radio Stations Targeting Millennials: The Times They Are a-Changin’

by Thomas Giger | May 2, 2017 | Future | 0 |

BBC Radio 1 audience researchers are not only finding out what millennial radio listeners desire, but also on which device and at which time they want it delivered.